One of the many ways you can tempt or persuade your subscriber to open your mail is by providing a well thought out and well written subject line.
The subject line of an email is what is looked at first when a recipient of an email decides whether they wants to open and read your e-mail. The subject line could easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject line must be concise. It should provide a summary for the content of the e-mail so that the recipient will have a basic knowledge of the content.
This is really vital in grabbing the attention of your readers and subscribers. You want your subject line to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail.
Remember, it is not necessarily true that a subscriber opens up subscribed mails.
A good subject line must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail.
It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject line.
You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, How too, tips, Guides too, Methods in, ect.
You can also put your subject line in a question form. These may include questions like,
Are you sick and tired of your job? Or Is your boss always on your case?
Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject line is very effective because they reach out to your recipients emotions. When they have read the question in your subject line, their mind starts answering the question already.
You can also use a subject line that commands your reader.
Statements such as “Act now” and Get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your product or services provide.
You may also use breaking news as your subject to intrigue your subscriber.
For example, if you deal with car engine parts you can write in your subject, Announcing the new engine that uses no gasoline, It runs on water. This creates curiosity with the reader and will lead them to open the mail and read on.